The CoolRankings blog
How HVAC companies get found in Google and AI answers — written by the two people who run the audits, with receipts.
AI Search
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Do Homeowners Actually Use ChatGPT to Find HVAC Companies?
What the usage data and our own prompt tests say about homeowners asking AI assistants who to call — and what it means for your phone.
Brian Fidler ·
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AI Search for HVAC Companies: The Complete Guide
How ChatGPT and Gemini pick which HVAC companies to recommend — and the exact order to fix your visibility in.
Brian Fidler ·
Choosing a Marketing Company
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How to Choose an HVAC Marketing Company (Without Getting Burned)
Contract red flags, what agencies should cost, the questions that expose a bad fit — from someone who audits HVAC marketing for a living.
Brian Fidler ·
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7 Red Flags in an HVAC Marketing Contract (Check Before You Sign)
Site ownership traps, lock-in terms, rotating account managers, and guaranteed-#1 promises — what to check in an HVAC marketing agreement before you sign.
Brian Fidler ·
